Focus Imaging Exhibition

Focus Imaging Exhibition – a review

We have recently returned from the Focus Imaging Exhibition at the NEC in Birmingham.
Some information about Focus :-

Over 18,000 sq.m of imaging in two halls makes FOCUS the largest imaging event ever staged in the UK and the largest annual event of its kind in Europe. FOCUS is the most diverse and comprehensive imaging show ever staged in the UK, making it the most useful, informative and inspirational to all image makers.
We were on stand D67 – if you came to see us, then we’d just like to say – thank you. If you didn’t get our brochure – then you can download it from our shop.

It was 5:30am when we set off. It was cold, it was dark – a step into another world. Who was it that once said – the first step is the hardest?
The previous 6 weeks had seen us all, updating our website, creating a new brochure and making our price list easier to understand.

For Phill – the photographer we had to take photos of some new finished products. Credit here must also go to Simon Reagan, a product and fine art photographer who helped us.
The previous night Paul and Aaron had been working in the factory putting the final touches all the picture frames and photo mounts. We had a few hours sleep and then it was show time.
As per, getting to the N.E.C in Birmingham was easy, finding the right way to the car park, getting a space and finding where we could unload was the difficult part.

The van is parked – the sun is shining we have 2hours 30 minutes to setup – All hands to the pump, and any spare ones to the coffee machine.
Paul and Aaron get the display up and ready with 10 minutes to go before the public are allowed into the auditorium.

For the next 10 hours we talk and talk and talk to everyone from Camera Clubs, Societies, Wedding Photographers, Amateur Photographers, Portrait Photographers, Landscape Photographers, Wildlife Photographers, even Police Forensic Photographers. We speak to wholesalers, retailers, publishers and fine art exhibitors. Wow is all I can say – the response is 100% positive, everyone is fascinated by the work, people want to know more, could we make this product, could we change the way we sell that product. Everyone’s needs are different but everyone’s attitude is the same – POSITIVE.

That makes all the previous 6 weeks hard work worth it. End of Day1 – we all have sore feet, aching legs. Debrief back at the Premier Inn in Halesowen , we then manage to find a pub that sells Real Ale – as well as offering free curry and rice.

More to follow…..

Cadremont Picture Frames Display

Our stand about 10 minutes after doors open Day1